![]() Daily time spent on the platform grew by almost 10 minutes compared to the previous year’s 45.8 minutes. TikTok boasts the highest average time spent per day of any network. Not only is TikTok’s user base booming but also its daily activity.Gen Z is driving this growth in popularity, with 78% of US Gen Z using it in 2023.But its growing popularity and increased usage could soon change that. TikTok hasn’t surpassed Facebook and Instagram in number of monthly active users.Takeaways from TikTok demographics for 2024 Gender distribution: 49.2% female, 50.8% male (no data on other genders).Number of monthly active users: 1.7 billion.Learn more about other vital Instagram statistics to prepare your 2024 strategy. A 2-minute increase indicates that people are spending more time engaging with Instagram content. Time spent on the platform increased from the previous year’s 30.1 minutes.These groups make up roughly two-thirds of their base. As far as social media age demographics go, Instagram maintains a firm hold on both Gen Z and millennials.The platform’s growth remains steady in spite of a slowdown in recent years.Takeaways from Instagram demographics for 2024 ![]()
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